5 Powerful Tips for Small Businesses to Gain Influence on Twitter

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Are you looking at Twitter for your business, maybe you are already on Twitter and looking for some tips to increase your followers, generate more click throughs and even get more traffic to your website... 


By following these 5 powerful tips you will enhance your chances of reaching current and potential clients and customers.

1. Add a Custom Twitter Welcome Page

Have you got a link in your Twitter bio ? Maybe it's to your website home page, or even a sales page. Did you know you could be missing out on engaging with your followers.

​By adding a custom page just for your Twitter followers, it enables them to find out more about you and what you can do for them. With the 160 character limit on your Twitter bio, this allows you to add even more information about you and your business.

​Follow me on Twitter here and check out my link in the bio.

Here's some ideas of what you could include on your page. 

  • ​An acknowledgement that they have come from Twitter
  • A video or audio to create an even better connection with your followers.
  • Testimonials from your customers and clients.
  • A list of favourite free products ( Note this is not where you want to sell your products)
  • But give them a chance to sign up to your list, and even offer a free product as a bribe.

2. Join in with Relevant Conversations

Search and join in with specific conversations regarding your business or niche. 

One of the best ways to do this is to use hashtags. These are now widely used across most of the major social media sites, but originated on Twitter.

By searching this way, it enables you to easily get in amongst potential and existing customers who may never ever see you otherwise. So how do you know what hashtags to search ?

Searching for terms such as your business name, products, keywords associated with your niche or even your competitors.

​You can speed this up by using sites such as Hashtagify.me , Tagboard and Social Mention

​3. Add the Ability for Visitors to Tweet Content from your Website.

Did you know that Twitter allows you to now embed your tweets directly onto your website. Once on your website visitors, can like, reply and even retweet without leaving your site. Plus they can even follow you too. How cool is that.

Here's an photo example of an embedded tweet.

Note:- this is only an image and not live as I have a live tweet further down...

To embed a tweet is really easy, find the tweet you wish to embed scroll along the icons under the tweet and find the more one. It should be on the right, click on this then choose embed tweet, Twitter then give you a piece of coding to place on your site. Give this code to your web developer if you are unsure how to do this.

4. Use Twitter Cards

​With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that's visible to all of their followers.

Drive engagement from your Tweets

​The below Card types have a beautiful consumption experience built for Twitter’s web and mobile clients:

To learn more about Twitter cards check out website here

Which ever type of card you use it's a great way to spice up boring text tweets and add fair more
information that you normally can in the 140 characters. 

5. Add Click to Tweet Content on your Website

This is different to embedding tweets and can be a very powerful way to generate additional traffic from
Twitter.  Here is how it works, you put some wording on your site and add in a click to tweet button so
people can share that quote, news or just great content. 

If you are using a platform such as WordPress ​for your website, then you can install a plugin to enable
you to do this, just search click to tweet in the plugins search bar. 

Here is live click to tweet to show you exactly what I mean...​

5 Powerful tips for Small Businesses to gain more influence on Twitter #socialmedia

Click to Tweet

What creative strategies have you used to gain more influence on Twitter ?  
Share in the comments below 

(NOTE :-  Want to enhance your business online ? Or maybe you are just starting out outline....
how would you like a proven 4 step formula to enable you achieve success guaranteed... If so be
sure to download here our Online Success Guide for Small Businesses)

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2 Responses to 5 Powerful Tips for Small Businesses to Gain Influence on Twitter

  1. David Burger says:

    Martin, Thanks for the great tips, I’m definitely going to set up the Twitter welcome page, Awesome Idea!!!!

  2. Maks says:

    Thanks for your comment David, great to hear, let us know when its done. I get a lot of hits on way page so well worth doing.

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