Pinterest has fast become a great platform for businesses especially with the recent introduction of buy now pins.. Discover the top 10 ways your can use Pinterest for your business right here...
Although a couple a years old this infographic is still relevant today and if followed you will definitely have success with your Pinterest marketing.
Number 1 Set A Strategy
Pin strategically by considering your objectives before you begin. Are you trying to drive traffic to your website, boost your brand awareness, increase your sales, expand customer engagement? Pick images and offers accordingly.
Number 2 Watch Your Percentages
Create inviting boards by making 40% of your pins motivational and inspiring. 40% intsructional and educational and only 20% about your brand - including profiles specials and contests
Number 3 Be Pin Friendly
Install a pin it button on your website and give every page and blog a featured image that can be pinned automatically. In addition put a follow me on pinterest button on your home page.
Number 4 Promote Others
Build your brand by engaging with the community via repinning, commenting on and liking other pins. You can also tag @ another pinner you are following in one of your pin descriptions.
Number 5 Establish Your Expertise
Craft keyword rich pin and board titles and descriptions to boost your Google ranking and be found for your expertise. Use hashtags to highlight key words and phrases your customers search for.
Discover 10 ways to use #Pinterest for business
Number 6 Cross Promote
Connect with your other social media by creating a Pinterest tab on Facebook, tweeting your pins, embedding pins in your blog posts.
Number 7 Pay Attention To Pin Placement
Place your most important pins near the middle of the top or second row of the board. Research shows that pins placed front center receive the highest percentage of viewers.
Number 8 Give Stuff Away
Drive traffic to your website by offering free items such as e-books, podcasts and white papers to a pins description. According in Pinerly. pins that have a call to action see an 80 percent increase in engagement.
Number 9 Go Multimedia
Make your boards more interactive by sharing videos, screencasts and podcasts. Good multimedia pins include : tutorials, product demo,behind the scenes tours and excerpts from presentations and webinars.
Number 10 Know Your Numbers
Verify your website in the settings page to get access to the Pinterest web analytics feature. The info will help you see which of your pinning efforts are paying off and shape your future strategy
Original source of infographic here