As we all know posting updates, tweeting and pining images is easy. What is more difficult is getting engagement and call to action with your posts... Taking four of the BIG FOUR social media sites we have put together 24 ways is which you can enhance your posts to make a killing !
Lets start by running through how to get more engagement on Facebook, then show you Twitter, Pinterest and Google Plus...
The most appealing updates are ones that offer something, but don't disclose everything making fans want to click on the link.
Keep Things Positive
Positivity breeds engagement and sharing. It will help inspire and excite your users.
Results in increased engagement as followers have a visual cue. A good image can tempt followers to retweet or share with their followers.
Provide A Link
Make sure to include links to your brands website. Shorten the URL using a link shortener site such as bit.ly, which now lets edit the characters at the end of the link. Making it stand out will increase clickthroughs.
Remember to use simple imagery that will easily be seen on mobiles devices as most of the your users will view posts on their phone or tablet.
Post when your audience is listening not just when your business is open. This will ensure more engagement from users.
Engage With Users
Posts don't just grab attention, comments and responses do. Engage with people and build relationships through conversational dialogue.
Call To Action
Let your readers know what you would like them to do next.
Use capital letters in the correct places and avoid abbreviations.
Bit.ly links generate the most retweets, so shorten all your URL's.
Ask questions, facts and figures to engage viewers and drive retweets.
Use mentions to prompt influencers to engage with you and then respond.
Retweet relevant content for your audience. Thank people who retweet you.
No Human Faces
Images without faces get repinned more often than images with faces. Images shared by brands, those without human faces are repinned 23 percent more often.
When a background rises above 40 percent of the total image area, repins are typically halved or quartered.
Images with multiple dominant colours garner more than three times the repins.
Lots Of Red
Predominantly red or orange images get twice the repins.
Light And Colour
Images with 50 percent colour saturation get repinned four times as often as images with 100 percent saturation.
Images did best in the vertical orientation with an aspect ration between 2.3 and 4.5.
24 Ways to Create Killer Social Media Posts #socialmedia #smtips
Use hashtags so more people can find your content. It's a great way to meet people and for other people to find your posts as well.
Tag Brands and People
Tag Brands and People when applicable, they'll get a notification and might engage with your post.
Use 'Whats Hot' to pick fun and interesting topic. It's also a great way to find people who are currently on G+ to start a conversation with.
Engage With Users
Engage with everyone who comments or shares your material. Communication and engagement can't and won't happen if you aren't there.
Full Size Images
Choose a bright, full size photo to run with your post. DO NOT drop a link and use the tiny photo.